QR codes for shops, events, and print
QR only works when context, lighting, and copy tell people why scanning is worth two seconds.
Visibility and lighting
Eye-level placements and bright enough areas keep phone cameras from struggling.
Pair with plain language
Microcopy like “Scan for today’s promo” converts better than mystery squiggles alone.
Print proofing
After the first production run, scan with multiple devices; resize the master file before a big reprint if codes feel small.
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