Short links vs QR codes — when to pick each
They complement each other: links earn taps online; QR earns scans where physical signage lives.
Short links win online
Threads, Stories captions, bios, SMS bursts — anywhere someone taps directly from glass screens.
QR wins in the physical path
Counter displays, booths, merch tables — spots where typing URLs feels clumsy but scanning feels natural.
Combine both
Same campaign: poster QR for walk-ups, matching short link in the social caption so both paths land on your offer.
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